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How to get Links for Porn Sites

Posted by on in Adult SEO
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Link building for adult sites can be a tricky game. We know that every site, even adult sites, need links before they can rank well. But where to get these links? How do you know which links will help you or hurt you? And can you use link building software for porn? There are more link building questions than answers in the adult industry and in this post I hope to answer some of the more important ones.

Every Site Needs Links

I work with quite a few companies in the industry and the most common reason for poor ranks is a lack of quality links. New sites tend to struggle due to a lack of link volume and established sites tend to struggle due to a lack of link quality. Top ranking sites, especially those ranking for competitive keywords, have worked to accumulate both volume and quality. This is true regardless of industry or market or vertical. Every site needs good links to rank well.


Limited Resources In Adult

The tricky part of adult link building arises when you start to realize there are actually few resources for getting links to porn sites. Unlike mainstream, you can't participate in established strategies such as article marketing, guest posting, infographic or other viral content distribution or even video marketing across major media outlets. Some adult webmasters try to cross over to mainstream for links only to have the majority of their links flagged and removed for spam.

Link resources we have available in adult include:

  • Buying links from other adult sites
  • Trading links with other adult sites
  • Building pages on hosted adult services
  • Submitting to a few adult link lists
  • Adult link dumps
  • Social bookmarking on adult-friendly sites
  • Social media pages on adult-friendly sites
  • Profile spam
  • Comment spam



The Industry Is Plagued With Terrible Links

The problem with the link resources we have available in adult is that most of them produce terrible links. The best source for quality links is buying them on other adult sites, however in an industry where everyone with a site wants to cash in on link sales makes it difficult to determine which links are actually worth paying for. Should you buy a link package containing links on 25 blogs for $50 a year, or a link on a high traffic site for $250 a year? The answer should be determined by the potential value that will pass through the links you buy, which can't be easily judged by looking only at PR or Alexa metrics. I personally don't rely on either of these metrics as they are notoriously unreliable. (For more on determining link quality please see How To Find High Value Adult Links).


Link Quality Explained

For a link to be considered a quality one it must be able to pass enough value to improve the value of your own page. This might sound simple and obvious, however in practice it's not. For example, if you buy some links on a network of blogs that each link to a hundred other sites unrelated in niche to their own, you are likely to get little, if any, value for your money. This is because link value is dependent on many factors including the source site, its relation to other sites you have links from, where on the site your link is placed, how your link is displayed, how many other links are displayed, the anchor text used for all links, etc. Because of this, a link in the sidebar or footer of a page that also links out to hundreds of others is going to be of little value.

A good practice is to consider how easy a link is to get. The easier the link is to get the less value it is likely to pass.

For example, spamming blog comments, cranking out profiles and blasting social bookmarks are very easy to do and tend to produce the lowest quality links. They actually produce such bad links that Google often completely ignores them (making the effort pointless). On the other hand, researching and negotiating links from other sites similar to yours that you know will pass great value is both time consuming and requires a budget. These tend to be the highest quality links available to adult sites.


How Adult SEO Companies Build Links

Many adult SEO providers compete for clients by keeping their rates low. Low rates, however, mean less time spent working on each site and even less time spent on proper link building. This is because proper link building requires time, and a few hundred bucks does not buy a lot of time (for any professional service). To compensate for low rates many adult SEO companies build low quality links since they can be automated and scaled. This is why some providers can offer thousands of links in addition to site reviews for a few hundred dollars. Anybody looking for SEO help should be cautious of the kind of links being created, especially if you are looking to build search rankings that can be sustained penalty-free long-term.


How Big Programs And Tubes Build Links

Many big adult companies, especially those running tubes, dating and cam sites, invest heavily in proper link building. They often employ full-time link builders to make sure they accumulate as many new high quality and relative links as possible. They understand, often through experience, that buying cheap and easy links does not work anymore. To compete for top ranks in competitive markets you need quality links, and need to put in the work to get them. Be cautious of anyone telling you otherwise.


Link Diversity Is Key

When Google Penguin was launched back in April, it wiped out many of the adult sites that relied on only one method of link building. This was trading and buying links from low value pages and with over-optimized anchor text. These links were relatively easy to get and scale across a large network of internally run sites and because of that was relied on by thousands of adult webmasters. The problem with this is that it created an obvious pattern of link building, which technically is against Google's webmaster guidelines. It is important to maintain a healthy link diversity to make sure your link profile appears naturally enough to avoid being affected by future algorithm updates.

This is more important now with the coming of Penguin 4, expected to be big and scheduled to go live later this year.

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